We buy traffic and then test it out on our own offers, be it, our own products or affiliate offers. If we get sales, then the traffic is “once confirmed”.

Then the traffic gets passed to the traffic shifter for members to use. Users then fill out a short survey once they get a sale, and the traffic then becomes “twice confirmed.”

We then use member feedback to ONLY buy traffic that has has been “twice confirmed”. As the conversion feedback loop spins, the conversion rates of the traffic goes up over time. After all, we are only re-buying traffic that has been confirmed twice. In addition, we are constantly testing new traffic sources.